WholeMagnetics
Two poles · one field

WholeMagnetics

The programmable-magnet and building-tech world of Tim Costello & Melissa Morman — the company at one pole, the network built around it at the other, drawn into a single field.

1 company 2 founders 9 sites in the field ∼60% of U.S. homes reached
NThe sourcetheir company, tech & the people ↔ The networkthe guides, store & case files built for themS
NTheir company

Programmable magnets, from the source

The magnet you can code — a north–south pattern engineered to align, latch, spring, and hold. Tim & Melissa's company and its stores.

The storePolymagnet Buy programmable magnets and demo kits directly — the flagship storefront of Correlated Magnetics Research. polymagnet.com → The technologyCorrelated Magnetics The research and patents behind coded magnetism — where the behaviors are designed. correlatedmagnetics.com → The venturePolyMagnetics Tim & Melissa's magnetics venture. polymagnetics.com →
NThe two of them

Tim & Melissa

A pair who scaled home-building's technology for two decades — now pointed at programmable magnets and what comes next.

Tim Costello
Tim Costello
Homebuilding-tech pioneer — GM's EV1, Applied Materials, founder & 22-year CEO of BHI/BDX. Now CEO of Correlated Magnetics / Polymagnet.
Full profile →
Melissa Morman
Melissa Morman
Founding executive of BHI/BDX and its 22-year Chief Experience Officer — customer experience, change management, the female buyer.
Full profile →
Consulting & speakingBuilt4F Built For the Future — advisory, product testing, and keynote speaking for the building industry. built4f.com → The industry stageBuilder Innovator Innovations in new-home building — the summits and the “Homebuilder 2.0” keynote. builderinnovator.com → What they builtBDX The digital sales & marketing platform for home builders they scaled to ~60% of U.S. homes (acquired by Zonda, 2024). ▶ Watch the story →
SBuilt for them

The coded-magnet knowledge network

Independent guides that explain programmable magnets and point buyers to Polymagnet — plus a native store, built from scratch.

Authority hubMultipole Magnets The coded-magnet review — what programmable magnets do, and who's using them. multipolemagnets.com → The deep guideMultipole Mag The definitive guide to programmable, coded & multipole magnets. multipolemag.com → The conceptMaxel The pixel of a coded magnet — the idea, made tangible. maxelmag.com → Plain languageCoded Magnets Magnets you can program — the friendly, plain-language entry point. codedmag.com → Native commerceMaxel Store A self-hosted storefront for coded-magnet demo kits — built without any outside platform. maxelmag.com/shop/ →
SBuilt for them

Case files & marketing

The automated-marketing engine, run on their world — with real, measured before/afters.

Case fileMagnetics case file The marketing engine run end-to-end on the magnetics vertical. c.deptmatic.com → Case fileHomebuilding case file Six real builder sites, each with a shipped, verified before/after. d.deptmatic.com → MarketingPolymagnet rebuild A 10-page marketing concept for Polymagnet — the “after.” 1.deptmatic.com →
The whole field

Full directory

Every site in the WholeMagnetics field, in one place.

◆ Their company & people
polymagnet.com correlatedmagnetics.com polymagnetics.com built4f.com builderinnovator.com bdx.com Tim Costello Melissa Morman
◇ The knowledge network & store
multipolemagnets.com multipolemag.com maxelmag.com codedmag.com maxelmag.com/shop
◇ Case files & marketing
c.deptmatic.com d.deptmatic.com 1.deptmatic.com
A curated hub of Tim Costello & Melissa Morman's web presence, assembled by a partner. Company sites belong to their owners; the coded-magnet guides are independent publications, not affiliated with Correlated Magnetics Research.